Voicey wanted to develop a mobile app for influencers to make receiving and negotiating deals with brands easier. Brands were the ones who submitted proposals to particular influencers, and the latter could accept deals as they were or made counteroffers. In the case of questions, they could contact brands on chat.

Influencers should respond immediately as the offers were limited in time. For this reason, one of the crucial features was a real-time email or mobile notification system when a new deal was available.

If an influencer accepted the deal, they automatically received a task that contained the content to publish. There were two main content types available: stories and images, and the main platform to operate was Instagram. Although users could sign up using Facebook or Instagram accounts, connecting the latter was necessary to proceed with deals.

The app offered a wide range of details about influencers and their preferences that users could or had to add. They were able to specify not only their personal details (like name, email, phone, image, country, gender, and date of birth) but also professional aspects like areas of interest, range of costs for rewards or types of deals they can take. They also had to be able to set shipping and payment details and company info (if applicable). To make using the app as convenient as possible, all the data was saved automatically.

The Voicey app automatically verified whether the content was published and assigned rewards. It also provided stats on how many people clicked and engaged with the campaign and how many comments appeared under the content. In the app, influencers could also check their transactions list and payment history.