Every system is updated, and so is your server. The truth is that every actualisation might have unexpected consequences for your app. If you’re unable to fix your app in no time, you might lose customers – if your app doesn’t work, they’ll look for another.

Let’s say you have a booking app that does not work when someone wants to plan their trip. They’ll use another tool, and if it provides them with all they need, they might never return to your app.

Sometimes it’s easy to think that you don’t need to monitor competitive solutions, just focus on your target group, but it might be tricky. You might miss an opportunity to gain more customers or lose some simply because the competitors improved their apps or made them more intuitive (easiness of use is a key factor too).

When you know what your competitors are doing, you may respond to their activities by adding new functionality to your app (that wasn’t planned) or resolving problems they are facing. Whatever you want, you need a skilled team that knows the app and can develop those solutions quickly.

If your app provides in-app payments, any issues might decrease sales volume. There might be various reasons for that, but the most obvious is a disrupted customer journey (when a client can’t go smoothly through the purchasing process) and invalid payments (for example, a massive update of the external system affected your app).

In this case, you lose money in the short term (unfinished purchases), but may lose customers in the long run if they are not loyal enough to stay with you (even without using an app or waiting for it to work).