Web Application
The client was a start-up company based in the United States that wanted to streamline and improve their outbound marketing campaigns. They envisioned a campaign automation platform that would simplify the messaging process.
In this project, our primary focus was on developing a web platform for ClosedWon clients with the main goal of facilitating advanced campaign automation.
We aimed to enable users to automate campaigns using their own contact lists while providing them with carefully sorted lead packages that could be purchased.
Additionally, the client’s requirement included enabling users to reach potential customers via both email and LinkedIn messaging while providing a fully automated process that would save users’ time.
However, the utmost priority was ensuring the seamless app’s operation. Users could have thousands of contacts in their databases, so it was extremely important to prevent the application from crashing due to overload.
In this project, our primary focus was on developing a web platform for ClosedWon clients with the main goal of facilitating advanced campaign automation.
We aimed to enable users to automate campaigns using their own contact lists while providing them with carefully sorted lead packages that could be purchased.
Additionally, the client’s requirement included enabling users to reach potential customers via both email and LinkedIn messaging while providing a fully automated process that would save users’ time.
However, the utmost priority was ensuring the seamless app’s operation. Users could have thousands of contacts in their databases, so it was extremely important to prevent the application from crashing due to overload.
We developed a fully-featured ClosedWon web app for automated campaign building and an admin panel for user and lead management (both uploaded and bought). The system fulfils all requirements for the project, including Gmail-based signup.
ClosedWon sends email and LinkedIn messages to contacts according to automation logic thanks to its integration with Gmail and LinkedIn (obeying all rules and applying best practices).
Users are able to set their automation path and apply conditional rules. We built an intricate conditional logic that allowed users to skip certain steps or return to previous ones as needed.
Because users have the option to purchase lead packages, the app is equipped with a clear and easily understandable filtering feature. It makes it simple to select leads that match their criteria, such as targeting C-level managers in the Western United States.
While contacted, recipients are able to choose the right time slot and schedule a meeting via the ClosedWon system thanks to a built-in calendar tool.
As a result, ClosedWon provides a comprehensive solution for managing client’s contacts, creating campaigns, and reaching the desired audience, all while offering the flexibility to buy leads and tailor marketing efforts to the client’s specific needs.
Because users have the option to purchase lead packages, the app is equipped with a clear and easily understandable filtering feature. It makes it simple to select leads that match their criteria, such as targeting C-level managers in the Western United States.
While contacted, recipients are able to choose the right time slot and schedule a meeting via the ClosedWon system thanks to a built-in calendar tool.
As a result, ClosedWon provides a comprehensive solution for managing client’s contacts, creating campaigns, and reaching the desired audience, all while offering the flexibility to buy leads and tailor marketing efforts to the client’s specific needs.
The client was fully aware of the industry and what they wanted to build. Although the client had a deep understanding of the business side of the project, they relied on us in the case of user experience, design and development.
The client came to us with designs, which were changed when new features were added. Some solutions were also designed by us and then polished up during meetings. Together, we discussed and came to the best solutions.
