A modern and aesthetic website for a healthcare clinic
The client entrusted us with website redevelopment. Medicor needed us to redesign and then develop the web app to make it modern, clear and user-friendly. It was meant to be informative and evoke positive associations with warmth, family, care and comfort. They also needed to update their content effortlessly.
Needs & requirements
The main problems we discovered during the first stage of development were that users were easily lost navigating through the website, struggling with finding services and locations and lacking much information.
For this reason, we decided to focus on usability and functionality design, creating a straightforward page structure and implementing a clear menu & breadcrumbs navigation, maps, and a search feature. A contact form was also required to allow people to send messages directly from the website.
Medicor needed to provide their clients with more detailed information about preparing for medical examinations, downloadable documents and e-prescriptions, so we decided to create a patient zone.
Another issue was that the website didn’t offer a straightforward tool for content updating, and therefore much information was outdated. For this reason, we needed to implement an intuitive content management system (it must have been in Polish) to help the client keep the website content up-to-date.
Process & Cooperation
Outcome & results
We’ve built a user-friendly website that meets all the requirements. Users are now navigating and finding locations or services with ease. UX-driven redesign and accentuating a phone number caused the conversion rate from phone calls to double.
Because the web app content is currently easily-managed, all information is updated regularly. That affected not only how medical examinations go (patients are better prepared, and the number of ineffective visits decreased by 64%) but also the amount of reception work (the number of emails with repetitive inquiries decreased by 57%).
Additionally, the Medicor website is SEO-optimised and loads in no time. That resulted in gaining better search positions and, therefore, opportunities for attracting new clients without paying for advertising.