Paymi is a cashback app that rewards users for everyday card purchases. It offers personalized deals, automatic cashback, and insights into spending habits - all while ensuring secure financial data integration.
TIMELINE: SINCE APRIL 2020 (ongoing)
COUNTRY: CANADA
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Paymi is a cashback app that connects users with personalised offers from a wide range of retailers, allowing them to earn easy cash rewards from their everyday purchases.
The platform integrates highly secure payment processing and advanced data analytics to deliver tailored deals, while providing users with detailed insights into their spending habits and savings.
Did you know?
Paymi tracks purchases through linked bank cards, allowing users to automatically earn cashback from everyday spending without any manual entry!
TeaCode has kept an excellent development standard and delivery pace within our requirements and month-to-month budget planning.
Leo Li
VP of Product Engineering,
EQ Works
80%
3weeks
5years
Paymi already had a web application for brands and companies that allowed them to post offers, choose target groups (based on age, gender and location) and check analytics. There was also a mobile app for users where they could register to access their personalised offers and submit their credit card information to automatically gain a refund based on card transactions.
With a strict three-week timeline, our primary goal was to modernise this mobile app, ensuring a seamless and engaging user experience while integrating secure financial systems.
Over time, the project expanded to include ongoing maintenance, performance optimisation, and new feature development. Paymi already operated a web application for brands to manage offers and analytics, but the mobile app served as the central hub for users to access personalized deals and manage their accounts.
Given the tight three-week deadline, our objectives were clear
and results-driven, ensuring both short-term impact
and long-term scalability.
Redesign and improve the mobile app within a strict three-week deadline.
Increase user loyalty and conversion rates.
Deliver a stable, bug-free app experience.
Securely integrate bank card details.
Optimize app size for better performance.
Provide ongoing maintenance and technical support.
Paymi’s account creation process allows users to voluntarily provide their full name, age, gender, and location, enabling the app to deliver personalized offers. Creating a profile, while securely including credit card details, is a key step also considered a conversion. To maximize conversion rates, Google Firebase was implemented for A/B testing.
To grow the user base, a referral program was introduced as a new feature. Users can invite friends and family to join Paymi using unique referral codes. Both the referrer
and the invitee are rewarded with cashback or exclusive offers, boosting participation and fostering community expansion.
The app was to include a feature that allows users to manage their email notification preferences effortlessly. This provides full control over opting in or out of communications, ensuring users can customize their engagement with the app.
The app was completely redesigned to enhance user experience, optimize navigation, and ensure engagement. Our redesign was completed successfully within the three-week deadline.
Seamless credit card integration was achieved
in compliance with Canadian banking standards. Robust measures were implemented in order
to handle cyclic re-connections, ensuring secure
and reliable performance.
Custom native apps were developed using Kotlin (Android) and Swift (iOS) to enable advanced third-party analytics integration. Data export was facilitated through React Native.
To support Paymi's marketing goals, multiple analytics tools were integrated, including Google Analytics, Facebook, Kochava, and Locus. For third-party systems with complex event tracking, custom native apps were developed in Kotlin and Swift. These apps were seamlessly integrated with the main app, and data was exported through React Native for efficient processing and reporting.
The app size was spectacularly reduced from
100 MB to 20 MB, significantly improving
performance and user experience.
Password & Notifications:
Features like password reset and email notification management were implemented to improve user control.
Referral Program:
Users can invite friends and earn rewards through unique referral codes.
Multi-Factor Authentication:
Enhanced security ensures user data protection.
Responsive Horizontal View:
The app now supportsa fully responsive horizontal (landscape) view, optimizing
the user experience for devices in all orientations.
Currently, the Paymi app is consistently maintained by TeaCode with weekly updates focused on support, bug fixes, performance improvements, and minor feature enhancements. Libraries and technical dependencies are regularly updated, with thorough testing ensuring stability. Maintenance efforts are exclusively dedicated to the Android and iOS mobile apps, delivering a seamless user experience.
Let's win your market together!
Contact us to discuss your app idea and possibilities. We’ll advise you on the best solution and estimate the project. If you have any questions – we’ll provide you with answers.
Schedule a call with Mark,
our Technical Solutions Manager
Write a message
mark.cameron@teacode.io
Postępu 15, 7th floor
02-676 Warsaw, Poland
inquiry@teacode.io
tax no: PL5213775495
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