Plannin is a web portal designed to enable users to explore destinations through the unique perspectives of their favourite creators for an immersive and personalized travel experience.
TIMELINE: SINCE MARCH 2023 (ONGOING)
COUNTRY: CANADA
Plannin is an accomodation booking portal designed to integrate influencer-generated content with travel planning.
The app aims to enhance travel decision–making by leveraging trusted insights. Users can explore destinations through the eyes of their favourite creators, accessing authentic reviews and experiences tied to specific hotels and locations. That offers a new level of engagement and reliability.
Did you know?
Plannin is funded by the CEO of Booking.com, a former Priceline executive, showing strong industry support.
To entrust a project to anyone, you must be certain that this is the right team that understands your goals and is focused on helping you reach them. That’s how our cooperation with Plannin started.
Plannin entrusted us with designing and developing a web portal's Minimum Viable Product. We were to build it from scratch and launch the core version within a set timeframe.
The client sought a partner who would consult, conceptualise, design and build the comprehensive solution from the ground up. We fit those requirements perfectly.
Currently, we are focused on refining and expanding the app's capabilities based on users’ feedback to boost engagement and satisfaction.
Stunning apps are not built by positions but people. We're proud that our core values, culture and everyday work are bringing value to Plannin. Our team’s commitment and mutual cooperation is driving us to achieve excellence together.
Product Delivery Manager
Account Manager
Tech Lead
4 Developers
QA Engineer
Design Lead
2 Designers
DevOps Engineer
Product Delivery Manager
Account Manager
Tech Lead
4 Developers
QA Engineer
Design Lead
2 Designers
DevOps Engineer
We designed and developed a robust web platform that seamlessly integrates creators’ 1 content, providing users with reliable travel insights. To make the publication as easy and effortless for creators as possible, we integrated social media platforms 2 like YouTube 3 and Instagram for automatic content aggregation.
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Videos and reviews provide an engaging experience.
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Videos and reviews provide an engaging experience.
The app features personalised content recommendations 4, significantly enhancing user engagement and satisfaction. Since its launch, Plannin has gained highly positive feedback. Users appreciate the tailored travel suggestions and authentic reviews.
Moreover, it has already attracted dozens of travel-focused influencers eager to join the platform as creators.
Plannin exemplifies our ability to blend innovative concepts with practical solutions. The successful launch, positive user feedback and KPIs reached underscore our expertise in delivering cutting-edge travel solutions.
It’s not enough to build a marvelous app, it needs to be used by delighted user who will return. The KPIs we reached exceeded the initial expectations and revealed a perfect alignment between the idea and users needs.
+70%
month-to-month revenue growth rate
+30%
month-to-month bookings growth rate
38%
of new customers book the trip with Plannin
By strategically overlapping certain stages of our development process, we expedited progress and speeded up the release. This efficient approach streamlined our workflow and helped maintain high standards of quality and collaboration throughout each phase.
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We started by conducting a discovery phase that laid the foundation for the next stages. Based on our travel expertise and the vast client’s experience in the travel industry, we defined proto-personas to understand the target groups’ needs and preferences. This informed our development strategy and feature prioritisation.
Greg
Kate
Brian
Jessica
Tom
Greg
Greg is a 28-year-old travel influencer from New York who travels frequently and makes commissions with hotels. He loves to stay in luxurious hotels and resorts and is always seeking out unique experiences to share with his followers.
Frequently used apps:
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To create a seamless user experience, we began by constructing user flows and wireframes. Then, we focused on designing an attractive and differentiating interface using Figma. We based on original Plannin branding.
During the development process the client’s marketing strategy changed. Plannin was rebranded and we were challenged to implement the brand adjustments shortly before the release. Thanks to our systematic approach, we managed to redesign the whole application on time.
Rebranding
Rebranding
Our designers and developers have worked hand in hand for increased efficiency. Upon finishing each larger piece of work, designers were handing off designs to the developers and focusing on the next phase. Such iterative approach allowed us to speed up the development process and ensured the final product maintained a high level of quality.
Our strategic approach in development was aimed at delivering a seamless and secure user experience 1. Our primary focus included integrating multiple social media platforms to aggregate influencer content effectively. This required addressing technical complexities such as API compatibility and data synchronisation, ensuring a unified experience across different channels.
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Simultaneously, we developed a robust backend infrastructure capable of handling large amounts of data. This involved leveraging scalable cloud solutions and optimising data processing workflows to maintain performance and reliability under varying loads.
Additionally, we implemented a sophisticated algorithm for personalised content recommendations based on user behaviour and preferences. Our backend, powered by the Priceline API, facilitated real-time access to travel data, enhancing the app’s functionality and user engagement.
Looking ahead, we are committed to continually enhancing Plannin's capabilities and user experience:
We aim to introduce additional robust features, such as booking attractions or additional views for enhanced 1-stop experience.
Based on their feedback, we’re continuously refining the UX/UI to provide users with a more diverse and engaging experience.
We also aim to empower influencers further with enhanced content management tools in the creator panel.
When the collaboration began, we were the only team leading the project, working closely with a Plannin Tech Lead. With time, their team expanded. Currently, we’re responsible for delivering new functionalities and expanding the system, while Plannin team is focused on ongoing maintenance.
Operating with a dual-team structure, we collaborate effectively remotely. Out team integrates seamlessly with our client's staff thanks to smooth communication and project management skills.
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Let's win your market together!
Contact us to discuss your app idea and possibilities. We’ll advise you on the best solution and estimate the project. If you have any questions – we’ll provide you with answers.
Talk with Mark,
our Technical Solutions Manager
Write a message
mark.cameron@teacode.io
Postępu 15, 7th floor
02-676 Warsaw, Poland
inquiry@teacode.io
tax no: PL5213775495
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