The process
At the beginning, we needed to understand the client’s objectives and challenges. Initially, the client had a clear idea of the app’s scope but lacked a comprehensive understanding of the product’s viability and functionality.
Through intensive workshops, we guided the client back to the project’s discovery phase, emphasising the necessity to evaluate the product’s overall coherence and utility. We delved into understanding the target customers and the entire industry, laying the foundation for the next steps.
Once we had a comprehensive understanding, we began crafting wireframe-based prototypes using Figma. These prototypes were shared with potential clients, allowing for crucial feedback. Wireframes helped us determine the scope and outline all the functionalities. After a month of following this analytical and workshop-driven phase, we moved forward to the estimation and development phases.
Crucially, throughout the collaboration, we focused on ensuring the client could extract value from each stage. This value-centric approach included summarising product requirements after the analysis phase, ensuring a clear product vision and defined product goals. Additionally, it involved presenting a detailed prototype to gather potential clients and a transparent cost estimate. This allowed the client the flexibility to assess and compare costs and timelines with other software development companies, emphasising the significance of a well-defined product vision and clear prototype.