In designing an app, you’re designing your brand associations and user feelings about it

It’s crucial to envision your application with the best skilled experienced creative team. Our team.

In designing an app, you’re designing your brand associations and user feelings about it

It’s crucial to envision your application with the best skilled experienced creative team. Our team.

Service

Design is crucial

You probably know that the first impression is made within seven seconds. It applies not only to people but apps as well. If your app doesn’t attract your end-users immediately, you’ll lose them.

That’s why it’s crucial for your app to be adjusted to the target group – its habits, desires and needs.

Front-end developers won’t design your app. They’re just bringing designs to life. You must join marketing and design forces to project the best app.

You’ll get our Marketing and Design Leaders’ support by working with us.

Are you ready to design your app?

Let’s start with the discovery workshop!

During the workshop, together with our Marketing and Design Leaders, you’ll define buyer personas, analyse the existing data, and learn how to gather user feedback (and check the current one). You’ll collect use cases and user stories and then define in-app user flows.

It’s a massive part of requirements building, which you can read on our blog.

Let’s meet and talk about your users’ needs.

Best design practices

A perfectly designed app is

Clear and intuitive

Well-linked and easy to navigate

Coherent with brand identity

Focused on what you want to say

Adjusted to end-users

Marketing campaigns ready

Looks good on mobile devices

Provide easy support

Check services we provide

How can design affect your business?

How an app looks is the first thing people see. In many cases, poorly designed apps are put aside not because they won’t provide any value but because of inappropriate design. For this reason, design can affect your business in multiple ways.

A well-designed app can attract end users simply because of how it looks. Sometimes they are willing to resign from some aside features to use the app that suits them better.

However, design is not a universal thing. Some solutions desired by one group might be hatred by another. That’s why knowing your target group is so crucial.

In designing the app, you must take care of internal linking and user flows to ensure end users can quickly find what they need. If too many steps are required to find information or solve their problem, or it will confuse what to do to make that happen, you’ll lose many users.

A well-designed app will provide many opportunities for communication with end-users. During the designing stage, you’re defining the most important texts and deciding how to highlight them. A good designer will care for clarity and transparency, so your messages won’t be drowned out by additional graphics that can catch end-user attention.

By designing an app, you can think about how to conduct your marketing campaigns and provide space. You can build some gated content incentives on your page to build your contact base and nurture those leads to become valuable clients.

A well-designed app might boost your in-app sales simply because of the arrangement of elements. It’s essential to have some psychological background to be aware of how people consume different pieces of information and what they actually see. Then you can use this knowledge while designing the app to increase sales volume, subscription rate or in-app engagement.

It’s not apparent, but a well-designed web app might boost your search visibility on mobile. Search engines prefer apps with more significant components, easy to click, while mobile websites are barely clickable in many cases.

Better visibility means more users (and customers) in the world dominated by mobile technologies.

High-fidelity designs shorten the time needed to code the front-end. A developer receives precise information about what he should do, so no additional consultations are required. That cuts not only time but costs as well.

Do you really need an app design?

It’s just a rhetorical question. We bet you wouldn’t build your house without plans so you won’t start software development without high-fidelity designs.

Not entirely convinced? Together we can establish whether you need an app.

Enterprise and middle-sized companies
Design is crucial, especially for startups. You have only one shot at conquering the market. The app must be perfectly tailored for end-users preferences, desires and needs. We can help you do that.
Startups and small businesses
As a well-established company, you can experiment with designs with significantly lower risks. However, the better the first design, the less money you’ll spend. We can provide you with the best design your users have ever seen.
Your internal team extension
Our designer can join your team to support your internal team in building your app.

The designing process

That’s how we design apps

Discovery workshop

We'll start with a workshop to discover who your users are, what they need and what the app should look like.

Low-fidelity wireframes

Then, we'll provide you with low-fidelity designs to visualise the idea and make an opportunity for adjustments and changes.

High-fidelity wireframes

Having those, we'll prepare high-fidelity designs for developers. After this stage, your app will be ready to be coded.

Read more about what to consider designing the app

Send us a message or give us a call

Here's why you can rely on us

Design and marketing experts

Our Design and Marketing Leaders guide your project and will help you design the app that addresses end-users needs and desires.

Experience in the field

Our design and marketing teams have broad experience working in the software field. They know how to define and understand end-users and design the app appropriately.

Trends-awareness

We follow market trends in design and marketing, so we can provide you with up-to-date and responsive designs that will attract your target group.

User-driven design

Our designs are based on relevant knowledge about end-users. Before we start, we need to understand your company and target group to provide them with an accurate app.

Brand identity

If you don’t have a brand book, we’ll help you create one. It specifies all details about logo versions, brand colours, fonts and so on. With this, your brand will always be coherent.

Full-cycle development

We can not only design but also develop and maintain your app. Our front-end and backend engineers will care for coding, and QA testers will ensure the app works as planned.

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What our clients say

Here’s why our clients are delighted with our cooperation

Our main goal is to build tailor-made apps that fulfil all end-users needs. Check what our clients said about how we managed to do that.

Let’s meet and talk about your app design

Case studies

Our clients' success stories from all around the world

We cooperate with companies from all over the world.

Our clients

Check what we can do for your industry

We build apps for various industries

Healthcare

Healthcare

Social media

Marketing

Communication and Social Networking

Communication & Social Networking

Entertainment & media

Entertainment & media

e-commerce

E-commerce

Finance and banking

Finance & banking

Education

Education

Education

Hospitality & Food

Education

Legal

Education

Production

Education

Travel

Education

Sport

Frequently Asked Questions

Don't hesitate to ask if you have a question

Below you’ll find answers to the most common ones.

Ask Us a Question

If you have any questions not answered here, send us a message. We’ll do our best to dispel your doubts.

UX design refers to the term “user experience design”. The “user experience” refers to the quality of interaction between the user and a product or service. User experience “design” considers all the different elements that shape this experience.

User experience design is developing and improving the quality of interaction between a user and all facets of a company.

The term stands for “user interface design”. A “user interface” is the point of interaction between a user and a digital device or product – like the touchscreen of your smartphone or the touchpad you use to select what kind of coffee you want from the coffee machine.

User interface design is a purely digital practice. It considers all the visual, interactive elements of a product interface – including buttons, icons, spacing, typography, colour schemes, and responsive design.

The goal of UI design is to visually guide the user through a product’s interface. It’s all about creating an intuitive experience that doesn’t require the user to overthink.

UX design is not about visuals. It focuses on the overall feel of the experience.

If you imagine a (digital) product as the human body, the bones represent the code which gives it structure. The organs represent the UX design: measuring and optimizing against input for supporting life functions. UI design represents the cosmetics of the body, its presentation, its senses and reactions.

UX and UI go hand-in-hand; you can’t have one without the other.

It’s a meeting during which you’ll collaborate with our Marketing and Design Leaders to define buyer personas, analyse the existing data, and learn how to gather user feedback (and check the current one). You’ll collect use cases and user stories and then define in-app user flows.

Designers are vital partners to the product & project managers and key stakeholders working with developers.

Having developers and designers working together creates an internal cycle of feedback. Developers can provide feedback on designs as they’re being generated. This helps designers account for any technical limitations before the design is finalized. In addition, designers can review the interface as it’s being developed, helping the development team stay objective about their code and address potential bugs or UI inconsistencies as they arise.

The cost of app design is majorly dependent on three factors – the complexity of the app, the country-wise app design cost, and the platforms on which it would be made live on.

For a simple app, you need 3-4 weeks for this process, 6-7 weeks for a mid-sized app and 9-10 weeks for a more extensive app. It always depends on the app’s complexity and your project’s structure. Contact us to tell us more about your idea.

If there is a need, we can create simple UI animations using Figma – for example, state changes (for buttons), structure and navigation (to communicate navigational hierarchy) or microinteractions (like message notifications). We also use Adobe After Effects to create more complex designs with many layers. Many projects do not require interaction designs and simple screens are enough.

Of course, we can design the whole app from scratch – if there is such a user’s need, enough time and the digital product we will be working on requires it.

For prototyping and wireframing, we use Figma. If there is a need, we also use Adobe CC apps (Illustrator, Photoshop).

If you can answer these questions for us, then it’s perfect:

  1. Can you summarize the digital product to us in just a few sentences?
  2. Who are the target users?
  3. What’s the real deadline?
  4. What are the outside dependencies that could affect the timescales? 
  5. What’s the budget?
  6. Who are the key stakeholders?
  7. What are the business objectives for your digital product?
  8. Who will the app compete with?
  9. What’s the backlog of functions for the digital product?
  10. Are there other apps that you like that can be used as an inspiration for how this new app should look?

We will also need your time to show you the designs and discuss them with you 🙂

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Expand your business with the trustworthy partner

Choosing a software developer is a crucial decision – your company’s success depends on it. Do not believe in words – believe in people. Let’s meet and join forces to develop your success story.

We gained the trust of our clients. Let us earn yours.

Let’s bring your idea to life.

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      Simplicity is the ultimate sophistication

      Leonardo da Vinci

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