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You probably know that the first impression is made within seven seconds. It applies not only to people but apps as well. If your app doesn’t attract your end-users immediately, you’ll lose them.
That’s why it’s crucial for your app to be adjusted to the target group – its habits, desires and needs.
Front-end developers won’t design your app. They’re just bringing designs to life. You must join marketing and design forces to project the best app.
You’ll get our Marketing and Design Leaders’ support by working with us.
During the workshop, together with our Marketing and Design Leaders, you’ll define buyer personas, analyse the existing data, and learn how to gather user feedback (and check the current one). You’ll collect use cases and user stories and then define in-app user flows.
It’s a massive part of requirements building, which you can read on our blog.
Let’s meet and talk about your users’ needs.
Best design practices
Clear and intuitive
Well-linked and easy to navigate
Coherent with brand identity
Focused on what you want to say
Adjusted to end-users
Marketing campaigns ready
Looks good on mobile devices
Provide easy support
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How an app looks is the first thing people see. In many cases, poorly designed apps are put aside not because they won’t provide any value but because of inappropriate design. For this reason, design can affect your business in multiple ways.
A well-designed app can attract end users simply because of how it looks. Sometimes they are willing to resign from some aside features to use the app that suits them better.
However, design is not a universal thing. Some solutions desired by one group might be hatred by another. That’s why knowing your target group is so crucial.
In designing the app, you must take care of internal linking and user flows to ensure end users can quickly find what they need. If too many steps are required to find information or solve their problem, or it will confuse what to do to make that happen, you’ll lose many users.
A well-designed app will provide many opportunities for communication with end-users. During the designing stage, you’re defining the most important texts and deciding how to highlight them. A good designer will care for clarity and transparency, so your messages won’t be drowned out by additional graphics that can catch end-user attention.
By designing an app, you can think about how to conduct your marketing campaigns and provide space. You can build some gated content incentives on your page to build your contact base and nurture those leads to become valuable clients.
A well-designed app might boost your in-app sales simply because of the arrangement of elements. It’s essential to have some psychological background to be aware of how people consume different pieces of information and what they actually see. Then you can use this knowledge while designing the app to increase sales volume, subscription rate or in-app engagement.
It’s not apparent, but a well-designed web app might boost your search visibility on mobile. Search engines prefer apps with more significant components, easy to click, while mobile websites are barely clickable in many cases.
Better visibility means more users (and customers) in the world dominated by mobile technologies.
High-fidelity designs shorten the time needed to code the front-end. A developer receives precise information about what he should do, so no additional consultations are required. That cuts not only time but costs as well.
It’s just a rhetorical question. We bet you wouldn’t build your house without plans so you won’t start software development without high-fidelity designs.
Not entirely convinced? Together we can establish whether you need an app.
Enterprise and middle-sized companies
Startups and small businesses
Your internal team extension
The designing process
Discovery workshop
We'll start with a workshop to discover who your users are, what they need and what the app should look like.
Low-fidelity wireframes
Then, we'll provide you with low-fidelity designs to visualise the idea and make an opportunity for adjustments and changes.
High-fidelity wireframes
Having those, we'll prepare high-fidelity designs for developers. After this stage, your app will be ready to be coded.
Read more about what to consider designing the app
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Our main goal is to build tailor-made apps that fulfil all end-users needs. Check what our clients said about how we managed to do that.
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We cooperate with companies from all over the world.
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Frequently Asked Questions
Below you’ll find answers to the most common ones.
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UX design refers to the term “user experience design”. The “user experience” refers to the quality of interaction between the user and a product or service. User experience “design” considers all the different elements that shape this experience.
User experience design is developing and improving the quality of interaction between a user and all facets of a company.
The term stands for “user interface design”. A “user interface” is the point of interaction between a user and a digital device or product – like the touchscreen of your smartphone or the touchpad you use to select what kind of coffee you want from the coffee machine.
User interface design is a purely digital practice. It considers all the visual, interactive elements of a product interface – including buttons, icons, spacing, typography, colour schemes, and responsive design.
The goal of UI design is to visually guide the user through a product’s interface. It’s all about creating an intuitive experience that doesn’t require the user to overthink.
UX design is not about visuals. It focuses on the overall feel of the experience.
If you imagine a (digital) product as the human body, the bones represent the code which gives it structure. The organs represent the UX design: measuring and optimizing against input for supporting life functions. UI design represents the cosmetics of the body, its presentation, its senses and reactions.
UX and UI go hand-in-hand; you can’t have one without the other.
It’s a meeting during which you’ll collaborate with our Marketing and Design Leaders to define buyer personas, analyse the existing data, and learn how to gather user feedback (and check the current one). You’ll collect use cases and user stories and then define in-app user flows.
Designers are vital partners to the product & project managers and key stakeholders working with developers.
Having developers and designers working together creates an internal cycle of feedback. Developers can provide feedback on designs as they’re being generated. This helps designers account for any technical limitations before the design is finalized. In addition, designers can review the interface as it’s being developed, helping the development team stay objective about their code and address potential bugs or UI inconsistencies as they arise.
The cost of app design is majorly dependent on three factors – the complexity of the app, the country-wise app design cost, and the platforms on which it would be made live on.
For a simple app, you need 3-4 weeks for this process, 6-7 weeks for a mid-sized app and 9-10 weeks for a more extensive app. It always depends on the app’s complexity and your project’s structure. Contact us to tell us more about your idea.
If there is a need, we can create simple UI animations using Figma – for example, state changes (for buttons), structure and navigation (to communicate navigational hierarchy) or microinteractions (like message notifications). We also use Adobe After Effects to create more complex designs with many layers. Many projects do not require interaction designs and simple screens are enough.
Of course, we can design the whole app from scratch – if there is such a user’s need, enough time and the digital product we will be working on requires it.
For prototyping and wireframing, we use Figma. If there is a need, we also use Adobe CC apps (Illustrator, Photoshop).
If you can answer these questions for us, then it’s perfect:
- Can you summarize the digital product to us in just a few sentences?
- Who are the target users?
- What’s the real deadline?
- What are the outside dependencies that could affect the timescales?
- What’s the budget?
- Who are the key stakeholders?
- What are the business objectives for your digital product?
- Who will the app compete with?
- What’s the backlog of functions for the digital product?
- Are there other apps that you like that can be used as an inspiration for how this new app should look?
We will also need your time to show you the designs and discuss them with you 🙂
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Choosing a software developer is a crucial decision – your company’s success depends on it. Do not believe in words – believe in people. Let’s meet and join forces to develop your success story.
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Leonardo da Vinci