In the dynamic business environment, implementing an on-demand delivery app can be significant for a company’s growth and adaptability. You may choose a white-label solution as I mentioned before, or build your own app. I won’t get into the intricate specifics of each step in crafting an on-demand delivery app, I’ll just give a brief overview of the process. If you seek a thorough understanding of the development lifecycle, Gabriela Jarzębska has an exclusive article providing detailed guidance on the entire process – feel free to explore it.
The development journey for a delivery app can be divided into four stages: introduction, growth, maturity and decline.
The first step starts with the discovery phase, where you need to align the development team with the end user, project vision, goals and scope of the work, and identify potential threats. The next step is creating an engaging user experience (UX) and intuitive user interface (UI) through design iterations and feedback loops.
Then developers bring the app to life, test and deploy the app to app stores, with continuous iteration based on user feedback and market dynamics for sustainability. During the launch, marketing efforts are often intensified to create awareness and attract users to the app.
Throughout the whole development process, constant feedback from users is essential to understand their evolving needs and enhance the app.
In this context, I’ll also underscore the importance of starting small and adopting the Minimum Viable Product (MVP) strategy.
Cost-Effective MVP Approach in Delivery Apps
The Minimum Valuable Product (MVP) concept is a strategic step aimed at validating assumptions and assessing the demand for a new product with minimal financial and time investment. There are three aspects that should be considered: non-development, MVP mindset and the very first version of a working product. I’ll discuss them in short. For more information, I recommend you to read Gabriela’s article…
Non-development MVP
Non-development MVP is not a product but a tool. It’s focused on verifying the market demand for the product and can have various forms. It’s more like market or user research than building an app.
To validate your idea you can use various methods like social media posts (and advertising) to reach the right audience and evaluate the response. You can build a simple landing page with a subscription form to see how many people sign up. Finally, you can even invest time in something like a concierge MVP when you personally will realise the service the way the app is expected to for the same price to verify whether there’s a match between the concept, demand and price.
The main goal is to evaluate the idea and estimate the potential demand before you invest a penny into software development.
MVP mindset
When you know that there’s room for your app and a group willing to pay for it, you can start thinking about bringing the idea to life. However, before you dive into the development process itself, you should start with setting the MVP mindset.
Simply speaking, it’s the way you approach your project, what objectives you set and how much you focus on details. In short, applying the MVP approach to digital product development, you agree that the very first version of the product won’t be flawless or perfect but working and functional. There might be some bugs but the main feature (or features) that define the unique value proposition of the app works seamlessly.
You don’t pay too much attention to doing perfect design (the time for that will come when the app gains traction) or pixel-perfect implementation. It must look attractive but, foremost, be functional. I know that you want to launch a perfect app, but switching from the strive to perfection to the MVP mindset can help you succeed on the market.
MVP as the very first (and simplified) version of the app
Finally, MVP can be understood as the very first version of the app, usually simplified and focused on some key features. Frankly speaking, it’s the most common perspective, but as you already noticed – not the only one.
In this case, you build the app with the MVP mindset in mind and launch it to the market as soon as possible. Although it’s a working app, it’s still aimed at verifying whether it aligns with user preferences and needs. The MVP mindset is crucial to decrease the risk of disinvestment as much as possible.
The first version of your app will also help you verify what can be improved to resonate with end-users better, thanks to user feedback. Therefore, It’s like you to see this as a quick and dynamic start of endless concept-design-development-feedback iterations that will guide your app to success.